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Design of a Social Interaction Environment
for Electronic Marketplaces


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Example of ePlace Map

Younghee Jung and Alison Lee

This paper presents the design of an interaction environment for fostering social interactions in electronic marketplaces. The environment incorporates a novel, spatially-organized, and interactive site map. The map provides visibility of people, activities, and social interactions and incorporates mechanisms for social interactions. Four design constraints abstracted from prior findings in CSCW guided the development of the map: sociality, scalability, spatiality, and imageability. The design evolved through a process consisting of several phases and iterations. We used HCI techniques, where appropriate, to analyze and study the design problem, to enumerate, explore, and reconcile a design space, and to informally evaluate a design solution.

Keywords: Activities, crowds, e-commerce, imageability, interaction design, map, people, online communities, scalability, social groups, social interaction, social navigation, social visualization, sociality, and spatiality.

Published: In Proceedings of DIS'2000 — Designing Interactive Systems: Processes, Practices, Methods, Techniques, ACM, pp. 129-136, 2000.

ACM — Copyright © 2000 by Association for Computing Machinery, Inc. Permission to make digital or hard copies of part of all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage. To copy otherwise, to republish, to post on servers, or to redistribute to lists, requires prior specific permission and/or a fee.


Last Modified on June 6, 2002 —   Alison Lee.